What if your browser was suddenly unable to remember the page you were on?

Client: Volkswagen           Agency: DDB Spain           Year: 2014           Role: Concept & Art direction

Situation

Every day, millions of people are unable to remember what they have just done. How can we raise awareness by making people feel the same as part of something they do every day?

Idea

Forgetful Browser.

The browser with memory problems.

Over the course of one day, we turned thousands of browsers into a medium for raising awareness about Alzheimer's.

We turned something people do every day into a new format for capturing people's attention and reminded them of something of the utmost importance.

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