I AM MORE THAN ONE THING
While we were working at DDB Spain, Álvaro Lens and I were sent to Adam&Eve London to work on an international pitch for the Volkswagen T-Cross new world campaign.
The main goal was to explain the versatility of the new Volkswagen T-Cross.
We create the I AM MORE THAN ONE THING concept with Cara Delavigne as one of the examples. The concept explains that most of us are known just by one face of us. For example Cara is just known for just be a model. But she is more than a model, she is an activist, a drummer, a producer, etc.
We are more than one thing, and, likewise, the T-Cross has a lot of options to adapt to all your kinds of you.