BY REINVENTING A PRODUCT,
WE CREATED A NEW COMMUNICATION CHANNEL.
We transformed something that always travels with drivers into a new direct and personal communication channel. Changing how beacon technology is used, we incorporated this in each keyring so that it emits a signal that identifies the driver and can be received through proximity by multiple devices.
For the first time Volkswagen can recognise its drivers anywhere and offer them exclusive advantages and benefits in real time on any media.